2 Aug 2009

Adidas Forrest Hill - A Legend Reborn

Originally designed by NASA for Adidas in 1977 for the Tournament Collection, the Forest Hill 72 sneaker quickly became a firm favourite within the line, not only due to its technical superiority at the time but also due to the variety of stand-out primary colours available amongst a somewhat bland sports footwear market.

Untouchable during the 1970’s in the design stakes, the Forrest Hill 72 today still combines its original unique ventilation system with industrial leather uppers and a chalk blown rubber outsole which also integrates with a toe bumper. It was due to this innovative creation that the sneaker not only became popular with tennis stars for whom it was originally created but also as a fashion shoe with sports superstars and celebrities alike donning the iconic sneaker.


With the three striped brand increasing in popularity across the globe, the Forrest Hill 72 became the first sneaker to attain a cult terrace status upon the feet of football Casuals. This influential subculture has remained so loyal to the symbolic sneaker that Adidas decided to pay homage to the legendary shoe by resurrecting it in conjunction with the Awaydays movie in Spring 2009 to find that it remains as popular as ever, selling out of the Manchester Size? store within 30 minutes of hitting the shelves! Like Awaydays Carty when he finally makes it, the Adidas Forest Hill 72 remains the Casuals connoisseurs trainer of choice and an integral sneaker within the Originals Collection leading the way in the global reach of the Trefoil brand.


Words: Sanyika Odieté