7 Sept 2009

I ♥ PLAY

It seemed only natural that when PLAY, the luxury lifestyle brand by Japanese icon Comme des Garcons decided to launch a sneaker collection this season, that they collaborated with the footwear company which epitomizes casual cool – Converse.

Taking inspiration from Converse’s rich heritage, Rei Kawakubo reworks the 1950’s Chuck Taylor All Star shoe which was originally produced for the U.S military and creates four different styles bearing the infamous inquisitive eyed heart logo of Comme des Garcons in place of the traditional circular insignia of the canvas sneaker manufacturer.


The reinterpretations of Converse’s legendary shoe still bear the simple vintage silhouette yet have been transformed into both a low and high top unisex sneaker available in a classic black and white colour way.

The limited edition collection, which has just launched globally are to be sold exclusively at Comme des Garçons stores and other select boutiques which carry the PLAY line in New York, Paris, London (Dover Street Market), Seoul and Hong Kong.

words: Sanyika Odieté